The chain of gyms with a presence in much of Latin America, gave us the opportunity to develop a storytelling focused on its affiliates. Thus was born the first web series SmartStories, which shows reality through the recreation of testimonies based on real facts that inspire.

7 men and women in everyday situations who talk about the motivations that allow a group of people to find in physical conditioning an opportunity to become their best version and overcome their fears, doubts and insecurities, key factors when making the decision to participate in a sports routine in such an establishment.