Success Stories

The chain of gyms, with a wide presence in Latin America, has allowed the creation of a web series called SmartStories, focused on its affiliates. This series presents testimonies based on real facts that inspire, recreating daily situations of 7 men and women. These stories show the motivations that lead people to seek physical fitness as an opportunity to overcome themselves, overcome their fears, doubts and insecurities, crucial elements in the decision to join a sports routine in a gym.

The leading company in women’s fashion by catalogue was looking for a narrative solution to highlight its values. After an investigation and creative process, a story was created that emphasizes the love present in every action of the organization, from its past to its future. This internal approach allowed to create a narrative that shows the complete process of a product, from its design to its distribution, involving the whole team in a purpose of quality and customer satisfaction.

It is a local coffee enterprise with international aspirations, focused on expanding towards tourists through a recognized chain of hostels. To promote their business, they seek to create content that reflects the spirit of Colombia, highlighting its people, landscapes and natural wealth. They developed a storytelling with an authentically Colombian flavor, designed to connect with the most genuine of the earth, in a piece that seeks to stimulate the senses and transmit the unique magic of their coffee.

The hair beauty product industry highlights the benefits of natural ingredients to promote hair growth, shine and protection. The challenge is to create a high-impact piece for social networks, using Sara Uribe as a legitimizing figure. The story promotes women’s empowerment and highlights the possibility of using quality products, such as KABA, that allow women to devote more time to their roles as women, mothers and entrepreneurs.